Our analysts

Two named analysts run the PlasticFreeLab editorial desks. Every investigation page, every comparison roundup, and every chemical explainer is signed by one of them, bylines are real, not house aliases.

• LA

  Linnea Asher

  Senior investigative analyst

  Linnea covers the cookware + water-filtration desk. Eight years of consumer-product investigative reporting; her work is the backbone of the PFL Calculator scoring framework.

• MK

  Maren Keszler

  Lifestyle + ingredients analyst

  Maren covers personal-care, cleaning, and baby-product investigations. Six years on the personal-care desk; reads INCI labels at the breakfast table.